What’s new at Supermetrics in March 2025
Welcome back to another edition of the Supermetrics newsletter.
In this edition, we’ll cover:
- Marketing data trends: Key findings from the 2025 report.
- Customer success: Feld Entertainment's data-driven story.
- Expert insights: Podcast on Marketing Mix Modeling.
- Tracking solutions: Server-side tracking and Power BI tips.
- Community & events: Updates and upcoming opportunities.
The Marketing Data 2025 Report
We analyzed product usage data from 6000 businesses and surveyed 200 marketers globally—both hands-on marketers and managers—to determine how marketing teams use (or misuse) data. And here’s what we’ve learned:
- Marketing teams are using 230% more data compared to 2020
- 56% don’t have enough time to analyze their data properly
- 87% double down on first-party data, while 58% still heavily rely on third-party data
- 47% will invest in marketing mix modeling in 2025
👉 Get all the stats, takeaways, and insider tips to improve your marketing in the full report.
Customer spotlight: How Feld Entertainment unifies marketing data with Supermetrics to power data-driven insights and better marketing ROI
Feld Entertainment, the company behind Disney on Ice and Monster Jam, needed a smarter way to measure marketing impact across thousands of global shows. With Supermetrics for Power BI, they unified their data, cut reporting time from hours to minutes, and uncovered key audience insights to drive ticket sales—all while making faster, data-driven decisions.
👉 Read the full case here!
Podcast spotlight: Turning MMM data into actionable insights
Marketing Mix Modeling (MMM) has evolved from complex, manual processes to automated, real-time insights. But how can you make MMM truly work for your business?
In this episode of The Marketing Intelligence Show, our host, Outi Karppanen, sits down with Juha Nuutinen, CEO of Sellforte, to explore:
- How MMM has evolved and why it’s gaining momentum
- The biggest mistakes marketers make with ROI measurement
- Why dashboards alone aren’t enough—and what to do instead
- How top brands use MMM to optimize budgets and scale smarter
Ps. If you're a Supermetrics user, check out Sellforte's free pilot program for an easy way to test MMM risk-free here.
Server-side tracking for marketers: Ensure accurate tracking and targeting without third-party cookies
We aren’t cookieless yet—but it’s coming, and marketers are freezing up. The latest 2025 Marketing Data Report shows:
- 66% of marketers worry about tracking users across channels
- 57% expect less effective target advertising
This is where serve-side tracking can help. It allows you to collect and process data on your server rather than relying on users’ browsers, improving data and targeting accuracy.
Power BI for marketing: How to set up your dashboards
In this article, we'll explore the advantages and disadvantages of using Power BI for marketing. We'll guide you through connecting and transforming your data using the Power Query Editor and show you how to model your data effectively. Then, we'll take you through designing a compelling dashboard layout and finally, the crucial steps of testing and publishing your dashboard.
Community Updates
🌟 New Ideation Page: Share & Vote on Ideas! 🌟
We're excited to launch the Ideation Page in the Supermetrics Community! It’s your space to:
- Submit ideas for new features, connectors, or improvements.
- Vote on other users' suggestions to help us prioritize what to build next.
- Get updates directly from our Product Team on the status of your favorite ideas.
Your feedback shapes Supermetrics, so join the conversation and make your voice heard!
👉 Share your ideas and start voting now!
New early-access connectors: Moloco DSP & Recharge
👉 Start your trial here. If you are new to Supermetrics, then use this link.
Events
Mark your calendars for two exciting opportunities to meet the Supermetrics team and explore the latest in marketing data innovation:
MeasureCamp Helsinki – 29 March, Helsinki Chamber of Commerce
We’re bringing the Supermetrics energy to MeasureCamp Helsinki! Join us for a day packed with expert insights, engaging conversations, and plenty of fun giveaways.
🔹 Learn from our experts – Get valuable marketing data tips and best practices.
🔹 Score some exclusive Supermetrics swag – Because who doesn’t love cool merch?
🔹 Let’s talk data – Whether you're passionate about analytics, automation, or strategy, we’d love to chat.
Want some one-on-one time with our team? Request a meeting here.
See you there!
All4Customer – 1–3 April, Paris, Porte de Versailles
In April we’re heading to All4Customer in Paris, where top innovators in marketing, sales, and customer experience come together. Join us for three days of exciting discussions and networking!
🔹 Explore the latest in marketing data solutions – See how Supermetrics can elevate your analytics.
🔹 Meet our team – Let’s talk about how we can help you streamline your data strategy.
🔹 Exclusive giveaways – Don’t miss out on our must-have Supermetrics swag and our raffle on site!!
Want to dive deeper into your data challenges? Secure your free ticket here
Looking forward to seeing you in Paris!
And that’s all for this month. See you in April for another monthly round-up!
-Aurora