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🌞 Welcome to the June edition of the Supermetrics Newsletter! We have a jam-packed update for you.

Navigate this post:

  • Supermetrics acquires Relay42
  • Supermetrics Workspaces
  • Updates to Custom Data Import
  • Exclusive insights - get our Guide to LinkedIn Conversions API
  • Podcast of the month: The future of the marketing tech stack—real talk on CDPs, AI, and measurement
  • New early access data sources
  • What other marketers are reading this month

Supermetrics acquires Relay42

We're excited to announce that Supermetrics, the leading Marketing Intelligence Platform, has acquired Relay42, a real-time Customer Data Platform.

Together, we're building the industry's first end-to-end marketing intelligence solution, designed to unify marketing performance, customer behavior, and revenue outcomes in a single, intelligent platform.

As our CEO, Anssi Rusi, puts it: "We're creating a platform that empowers marketers to unify their marketing performance and first-party customer data into a single view and use it to dynamically engage customers with the right message at every touchpoint."

Ready to see how the combined Supermetrics and Relay42 platform can drive extraordinary business growth?

👉 Visit our blog to learn more.

Introducing Supermetrics Workspaces - manage teamwork easier than ever

With Supermetrics Workspaces, you can create dedicated environments for all your business functions tailored to your unique needs. Whether you're managing teams by region, client, or brand, the flexibility to allocate your subscription and organize data access is now in your hands. To learn more about workspaces, read this support article. 

Workspaces are here!

With Workspaces, you can:

  • Create dedicated workspaces
  • Get centralized access control
  • Isolate and protect your and your clients’ data

👉 Learn more and gain access to the Workspaces. 

 

✅ Updates to Custom Data Import

We’ve released several updates to our Custom Data Import feature, making the experience smoother and giving you more control over your data uploads. 

  • Access to imported files: Get a clear overview with a new list view showing all your imported files, their status, source, and other key details at a glance.
  • Download data behind email links: You can now automate reporting from platforms that send reports as links in emails. This means less manual work for you, as Supermetrics automatically updates your data via email. 
  • New "File name" and “Import time” fields: You can now include the name of the file and the time when the data was imported in your queries by using new default fields "File name" and "Import time". You can also use these fields in Supermetrics Custom fields.

👉 Check out these updates from the Supermetrics Hub. 

👀 Exclusive insights - get our Guide to LinkedIn Conversions API

Download our latest guide.

In today's privacy-focused world, traditional tracking methods are becoming less effective. That's where Conversions API (CAPI) comes in.

But only 20% of marketers are looking into API-based data exchanges like CAPI to prepare for a privacy-first future.

That creates a major opportunity to outsmart your competition.

We joined forces with LinkedIn to create a Guide to LinkedIn Conversions API. It’s your essential guide to understanding and implementing CAPI. 

You'll learn how CAPI can help you:

  • Increase attributed conversions (LinkedIn data shows a 31% average increase)
  • Reduce cost per action (CAPI can lower costs by an average of 20%)
  • Improve targeting and strengthen customer relationships
  • Future-proof your marketing strategy

Want to know more about CAPI?

👉 Download your copy.

 

📢 Podcast of the month

In this week’s episode of The Marketing Intelligence Show, Anna Shutko chats with Supermetrics’ own Tea Korpi about why ecommerce marketers are drowning in data—and what to do about it.

Learn how to:
✅ Structure your dashboard around the funnel
✅ Avoid common data pitfalls
✅ Integrate offline data like inventory and CRM info
✅ Build smarter reports using Supermetrics' custom data import

👉 Listen now.

⭐️ New early access data sources

Data source available in early access: Vibe, Shopee Ads, Shopee Commerce, and Amplitude.

Connect to our early access data sources here or browse all existing ones.

 

📖 What other marketers are reading this month

If you’re looking to improve your marketing analytics skills, here’s a list of content that our audience found helpful in June:

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