Happy July! 
We’re back with another exciting update to help you unlock more from your marketing data.
Navigate this post:
- Marketing Intelligence Platform
- Customer story of the Month: VodafoneZiggo
- Summer reads: Must-read content this month!
- Podcast of the Month
- Upcoming events
- Community updates
- New early-access connectors
- New reporting templates
Are you getting the most from your marketing data?
You're already bringing your data together with Supermetrics — that's a smart move! But what if you could do even more, right inside Supermetrics?
We know that shaping and organizing your data to fit your needs can be a headache. That's why we've simplified things in the Marketing Intelligence Platform.
Imagine combining data from all your channels, applying your own rules, and standardizing naming conventions across campaigns—all in a visual editor. You can:
- Transform and combine your data without any coding.
- Build custom datasets that show your marketing efforts.
- Avoid bottlenecks and act on insights faster than ever before.
Get reliable, tailored data at your fingertips.
Want to see it for yourself?
How VodafoneZiggo improved data management and marketing efficiency
What happens when a leading telecom company rethinks its approach to marketing data?
VodafoneZiggo moved to the Supermetrics Marketing Intelligence Platform—and unlocked a whole new level of reporting. With cross-channel data blending, creative-level insights, and easy onboarding of new platforms, the team now gets the full picture faster.
Summer reads: Must-read content this month!
Summer’s here, and while you might be dreaming of beach days, it’s also the perfect time to sharpen your skills and spark new ideas for your career. Dive into these essential articles and ebooks to gain your edge!
- Ad creative testing: How to identify your best ads and win the attention game. Your creative concept is the single biggest differentiating factor between great and disastrous advertising effectiveness. Learn how to build a consistent ad creative testing process to identify what works, what doesn’t, and how to optimize your performance.
- 23 Looker Studio dashboard examples to inspire your next report. The beauty of Looker Studio is that you can build literally any kind of marketing report or dashboard with it. However, if you’re suffering from blank page syndrome, you might want to start with a ready-made template.
- The 2025 Marketing Data Report: Trends, challenges, and opportunities. Backed by insights from 6,000 businesses, this report reveals how marketing data usage has evolved—what's working, what’s not—and how you can use these findings to sharpen your own strategy.
- Guide to LinkedIn Conversions API: Learn to future-proof your marketing! This guide, in partnership with LinkedIn, shows how CAPI increases attributed conversions (31% average!), reduces costs (20% average!), and improves targeting in a privacy-first world.
- Agency Playbook: Scalable data solutions for agencies big and small: Discover how agencies use data for growth, building efficient reporting and unlocking new analytical capabilities to better serve clients.
Podcast of the month: How AI is changing search — and what that means for SEO and content
AI is fundamentally changing how people search — from Google's AI Overviews to tools like ChatGPT and Perplexity. In this week's episode of The Marketing Intelligence Show, Fanny chats with Supermetrics' in-house SEO expert, Heini Lindfors, about how AI is fundamentally changing the landscape of search and how to adapt your strategy to thrive amidst AI Overviews, conversational search, and evolving user behavior.
Discover:
- The impact of Google's AI Overviews and AI Mode
- Leverage AI to streamline your SEO workflows
- Shift your focus from vanity metrics to real business impact
- Build brand authority and future-proof your SEO strategy
Events
Google Cloud Summit Sydney, Australia (30 July)
Are you going to Google Cloud Summit Sydney, Australia on July 30?
The Supermetrics team will also be sponsoring and onsite at Google Cloud Summit! We would love to meet up while you’re there. Whether you're already using Supermetrics or just curious about what we do, this is your chance to chat with our team in person! Book a meeting in advance
As it is a Google event, we can’t promise entry, but if you’re planning to attend, it’d be great to meet in person.
👉 Google Cloud Summit Sydney — Registration
Community
One Year of Community, Countless Connections!
The Supermetrics Community is thriving, are you in the loop?
Missed our latest Product Update webinar? No worries, you can watch the full recording now, exclusively in the community. It's packed with powerful insights and feature highlights you won't want to miss.
As we celebrate one year of sharing, learning, and growing together, we’d love your input. Take a minute to fill out our ,Community Survey], your voice shapes what comes next.
Let’s make this space even better, together.
New early-access data sources
Data source available in early access: Google BigQuery and TikTok Shop. Please note that our TikTok Shop data source is currently available in the US only.
Connect to our early access data sources here or browse all existing ones.
Reporting templates — ready when you are
Templates built to help you track what matters — without starting from scratch. No setup stress. Just plug in your data and start exploring your data.
- Ecommerce paid channels dashboard (Google Sheets) See how your ads are performing across Google, Facebook, TikTok, and GA4 — all in one place.
- Organic social overview (Looker Studio) Get a full picture of how your organic posts are doing across Instagram, Facebook, LinkedIn, TikTok, and more.
- Facebook page dashboard (Google Sheets) Track reach, engagement, post performance and perform ad-hoc calculations in Google sheets.
Browse all templates by tool, channel, or use case — from SEO to paid media and beyond.
Super useful stuff there!