Happy July, and great to see you here again. In this edition of the Supermetrics round-up, we’ll share the latest news about the Supermetrics Hub, connectors, events, and content.
The Supermetrics Hub homepage has a new look
The updated Supermetrics Hub homepage highlights different parts of the platform based on your usage, ensuring you get the most value from every visit.
Things you can expect to see:
- Query summary chart: See the status of your queries from different data sources as well as in different reporting destinations, such as Google Sheets, Excel, Looker Studio, and Power BI.
- Data warehousing transfers chart: For teams running transfers, keep track of the latest status and summary with ease.
- Collaboration: Manage your team with tools for inviting users, managing roles, and more if you’re the team admin or owner.
- Personalized resources, tips & tricks: Access tutorials and support articles tailored to your specific reporting destinations
Check out all the highlighted sections from Supermetrics Hub.
Connector of the month: TikTok Ads
TikTok isn't just for dance trends anymore. Marketers are using it to connect and build connections with their audience.
If you haven't tried out the TikTok Ads connector yet, now is the time. With it, you can:
- Track all key ad metrics: Impressions, clicks, conversions, costs, and more
- Granular reporting: Slice data by campaign, ad, time (including hourly!), and demographics
- Detailed conversions: Analyze in-app and page event conversions
New early-access connectors
This month, we're bringing you three new connectors, including:
- Adobe Commerce (Magento): Unlock the power of your ecommerce data with this connector. Seamlessly pull in your sales, orders, and customer insights from Adobe Commerce to gain a comprehensive view of your online sales.
- Google Play Console: Understand how your app is performing with the help of Supermetrics Google Play Console connector. Analyze data, such as Installs, Reviews, and Ratings, to optimize your app listing and promotion campaigns.
- Nielsen Digital Ad Ratings: Want to understand the unique reach and frequency of your advertising campaigns across publishers? With this connector, you can pull lifetime campaign data split by demographics, sites, and platforms.
To access these connectors, log in to your Supermetrics Hub, click 'Connect', choose 'Data sources', and search for the connector you want to try.
Want to pull data from a brand-new platform? Head over to the Supermetrics product roadmap and leave us a request.
Community tip of the month: How to create a visual presentation of traffic sources in Looker Studio dashboard
Our favorite tip of this month is using Google’s API to fetch favicons for different domains. This makes your dashboard more visually appealing and easy for the audience to understand which metrics belong to which platforms. Thanks to our community member, Erik, for this helpful hack! You can find more marketing analytics tricks in this thread.
Recording: Product updates July 2024
In case you missed our Community Exclusive event, Product Updates July 2024, here’s the recording:
Check out the recording
Don’t miss any upcoming events. Check out and register for our events here.
Podcast: Building brand awareness, testing data-driven creative, and developing client trust with ChatterBlast Media
In this episode of The Marketing Intelligence Show, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Joe Mineo, the Associate Director of Ads and Analytics at ChatterBlast – a creative powerhouse of any agency backed up by deep data.
Tune in to learn how to:
- Shift gears and build brand awareness with the power of short-form content
- Do A/B testing to find the data to create visuals and messaging that resonate with your target audience
- Secure all your historical data using Supermetrics and BigQuery
- Empower your clients with data access and avoid vendor lock-in with Supermetrics
From reporting to strategy: Kaimera's journey with Supermetrics for data-driven marketing
With Supermetrics' Marketing Intelligence Cloud, Kaimera can now perform complex analysis, make advanced insights, and make strategic decisions across the entire business, not just marketing. Read this case study to learn how Kameira:
- Provide clear and actionable reports for their clients
- Extract deeper and more meaningful insights with a centralized data model
Table Group Endpoints empower your new team
Do you oversee multiple teams under one umbrella? Are you tired of manually creating table groups for each team?
Table Group Endpoints is a new, centralized, and automated solution for data warehouse transfers.
With this feature, you can back up the table groups and effortlessly import them into multiple teams or even different data warehouses using scripts, eliminating the need for manual work. Once imported, customize these table groups further with the Table Manager. Reach out to your customer success representatives for more information.
Events
Catch Us at Data Expo in Utrecht!
We're thrilled to announce that our team will be at Data Expo in Utrecht on September 11-12! Join us at our booth to discover the latest innovations and updates from Supermetrics. Don't miss out on the chance to engage with our experts and participate in our exciting competition, where you could win some fantastic prizes!
Be sure to mark your calendars and come visit us—we look forward to seeing you there!
Join us at DMEXCO in Cologne!
We’re excited to join DMEXCO in Cologne on September 18-19! Come visit our booth to explore the latest updates from Supermetrics and enter our competition for a chance to win amazing prizes.
Plus, don’t miss our exclusive masterclass on "Modern Marketing Measurement with Supermetrics and Google Cloud," co-hosted with Google Cloud. It's an excellent opportunity to gain valuable insights into advanced marketing strategies and data integration.
Save the date and join us in Cologne for an event you won't want to miss!
Solving B2B Measurement with LinkedIn Marketing Partners
B2B measurement is notoriously difficult, and it’s only getting harder. B2B marketers increasingly feel like lefties in a righties world: even as their tools grow more advanced, most marketing platforms simply aren’t built for the B2B buying cycle. B2B marketers need the help of LinkedIn Marketing Partners, our trusted experts who have dedicated solutions and services for LinkedIn.
In this eBook, hear how B2B Marketers are using LinkedIn Marketing Partners to:
● Report on the true impact of building brand awareness
● Reach new audiences and test full-funnel advertising
● Get ahead of privacy and cookie changes
Get the ebook here.
