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Happy August! 🤗 

This month's update includes:

  • A new customer story on how Alvie by Precis powered a performance marketing tool with Supermetrics

  • New in-platform tools to transform and filter your marketing data.

  • An updated navigation to make finding what you need easier.

  • New marketing resources and a report to help you plan for 2026.

  • An invitation to meet our team at MeasureCamp in Chicago.

 

How Alvie by Precis powered a performance marketing tool with Supermetrics

Read the full case study.

What happens when a marketing performance tool needs to quickly expand its data connections to win new clients?

Facing a choice between building costly connectors in-house or integrating a third-party solution, the Alvie team chose to use the Supermetrics API. This decision helped them expand from 14 to over 100 data sources in less than two months. By avoiding the need to hire 5-10 engineers for development and maintenance, Alvie was able to focus on innovations that drive value, achieve faster market entry, and boost new customer acquisition.

👉 Read the full story

 

Are you getting the most from your marketing data?

Have you seen what our Platform is capable of?

Is your marketing data working as hard as it could be?

We get it—shaping and organizing your data to fit your specific needs isn't always easy. That's why we've introduced new tools to make it simpler.

Now you can combine data from all your channels, apply your own rules, and standardize naming conventions across campaigns—all within a single visual editor. You can:

  • Transform and combine data without any code.

  • Create custom datasets that give you a clearer view of your marketing.

  • Eliminate bottlenecks and move from data to decisions faster.

  • Get the consistent, reliable data you need, ready for action.

Want to see it for yourself?

👉Try 14 days for free.

 

New platform navigation coming your way

 

We are updating our Supermerics platform’s side navigation soon. The items on the sidebar will follow order: connect, manage, analyze and activate to reflect our product functionalities better.

This means the order of items will change, but we’ll do our best to direct you to pages you’ve used before. If you have any feedback on the change, don’t hesitate to reach out. Keep an eye out for the new navigation! 👀

 

Now you can filter data in transfers

 

Get the data you need, faster. Now you can apply data filters directly to your transfers from the Table Manager.

With transfer-level filtering, you can:

  • Increase efficiency: Transfer smaller, more relevant datasets, which speeds up transfer times.

  • Reduce costs: Lower your data storage costs by moving only the data you need to your data warehouse.

  • Get cleaner data: Your data arrives in your destination pre-filtered and ready for analysis.

👉 Read the support article

 

What marketers enjoy reading this month

 

This month, we're featuring articles on how to use Supermetrics and level up your marketing analytics skills.

 

Going to MeasureCamp in Chicago? See us there!

 

MeasureCamp is an open, free-to-attend "unconference" for digital analytics professionals—and the next event in Chicago is on September 13. Supermetrics will be there, and we'd love to connect with you. Stop by our table to say "hi" and pick up some cool stuff!

 

Get ready for 2026!

 

As you plan your strategy for next year, we've compiled the key insights you need to know.

Our 2025 Marketing Data Report reveals how marketers are navigating a world with more data, the upcoming cookieless future, and the ongoing challenge of measuring ROI. It’s your roadmap to turning data into a competitive advantage. Don't start your 2026 planning without it.

👉 Get our report for free!

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