Happy April! We have a lot of exciting updates to share this month, all designed to make your marketing data work smoother and more insightful:
- LinkedIn Conversions API: Unlock deeper LinkedIn campaign insights.
- Simplified Data Blending: Get faster reports with new templates.
- Power BI Quick Queries: Visualize key data in one click.
- Lazada Ads Connector: Connect to more data sources.
- HubSpot Recognition: We're still a top HubSpot app!
- Customer Success Stories: See how Elbkind Reply and ClimatePartner transformed their reporting.
- Philips Healthcare Podcast: Learn how they saved 40% of analyst time with automation.
- Upcoming Events: Join us at Dublin Tech Summit and our Helsinki TableTalks Breakfast.
New Product: Supermetrics for LinkedIn Conversions API
Unlock the full potential of your LinkedIn ad campaigns. Many B2B marketers miss crucial conversion data (demos, CRM, deals) that occurs beyond website tracking. Our new integration empowers you to see the bigger picture, optimize performance, and improve ROI.
Currently in Beta and free to try, it features:
- Automated, scheduled uploads
- Intuitive data mapping to match LinkedIn fields
- Data flow from Google Sheets to LinkedIn Conversions API
New in Data Blending: 3 Data Blending templates to simplify your blending process
The new Data Blending templates simplify your blending process due to their practical simplicity. They are designed for real-world marketing scenarios, ensuring ease of use and immediate applicability. The templates also offer improved time-to-value as they are pre-configured and fields are pre-filled, saving you time. Finally, no technical barriers are present due to the simplified process and minimized options for less technical users.
New in Power BI: Suggested Queries
One-click data with Suggested Queries. Quickly visualize your most popular data sources with pre-built queries. Try it now!
We're a HubSpot Essential App for Marketers (Again!)
Guess what? HubSpot's just given us a nod for the third year straight, naming Supermetrics an Essential App for Marketers in 2025! We're pretty thrilled about it, and it really highlights how well Supermetrics and HubSpot work together to make your marketing life easier.
Adding the Supermetrics app into your HubSpot ecosystem enables you to enrich your marketing reporting with first-party data, ultimately allowing for better targeting and personalization across the board.
Want to dig into how? Check out our blog post all about our HubSpot integration.
Want to get started? Install the Supermetrics app from the HubSpot marketplace and start a free trial today.
Blog: Strategic Marketing Reads
Tired of marketing in the dark? This article demystifies performance marketing analytics, revealing how to leverage data for smarter decisions, optimized budgets, and measurable ROI. Learn to pinpoint what's working (and what's not) and drive real, impactful results. Read the article here.
Want to make your social media efforts truly count? This article shows marketers how to set SMART social media goals that actually drive business results. Learn to tailor your goals across different platforms, track the metrics that matter, and prove your social media ROI. Read the article here.
Events
Supermetrics is headed to Dublin Tech Summit!
We’re thrilled to be part of Dublin Tech Summit this May 28–29 at RDS Dublin. Join us for two days packed with innovation, insights, and networking.
🔹 Explore cutting-edge marketing data solutions
🔹 Meet our expert team and get your questions answered
🔹 Snag some awesome Supermetrics swag
🎤 Catch our CEO Anssi Rusi on stage on May 28 at 11:30 with a talk on:
“Sell Me Something Smart: The Next-Gen MarTech”
💬 Want to connect 1:1? Book a meeting with us in advance to secure your spot!
See you in Dublin!
TableTalks Breakfast in Helsinki ☕️
Join Supermetrics for an exclusive morning of insights, innovation, and networking at our TableTalks Breakfast—coming to The Hotel Maria Ballroom on Tuesday, May 13th.
Enjoy a premium breakfast, join intimate roundtable discussions, get a sneak peek at our product roadmap, and take part in a live Q&A with our CEO, Anssi Rusi.
🎟️ Seats are limited—secure yours here
Supermetrics x Google Cloud at Next ’25 in Las Vegas
From April 9–11, the Supermetrics team was live at Google Cloud Next in Las Vegas, showcasing how our tools work seamlessly with Google’s ecosystem to turn messy marketing data into AI-ready insights.
Our CEO Anssi Rusi took the stage alongside Google Cloud to share how Supermetrics helps marketers unlock the true value of their data. The key message? AI is only as powerful as the data you feed it — and with a strong data foundation powered by BigQuery, Looker Studio, and Gemini, faster and smarter decisions are within reach.
We also had the chance to connect with incredible partners and customers at our booth, and we’re excited to keep building on those conversations.
New connector release: Lazada Ads
We released Lazada Ads in early access, connect and try it for free.
🌟 Customers of the Month: Elbkind Reply & ClimatePartner
Elbkind Reply: From manual chaos to blended-data insights
This creative social media agency works with brands like Deutsche Telekom and Subway—and their reporting was getting out of hand. They were drowning in manual exports, Excel files, and PowerPoint decks.
Now they deliver reports faster, uncover deeper insights, and spend more time optimizing content and strategy.
ClimatePartner: gets a holistic view of their data
As a leader in corporate climate action, ClimatePartner runs campaigns across dozens of platforms—and needed to keep a clear view of marketing performance as they scaled globally.
Now they make faster, insight-driven decisions—and are expanding Supermetrics across their entire marketing team.
🎧 New podcast: How Philips Healthcare automated campaign reporting and saved 40% of analyst time
In this episode of The Marketing Intelligence Show, Martina Karakoleva from Philips Healthcare shares how her team transformed their digital marketing data workflows in a surprisingly short time using Supermetrics. You’ll learn how they automated reporting, scaled insights, and empowered analysts to become internal data educators.
👉 Listen now.
🧠 Bonus read: Campaign naming conventions that scale
Whew, that was a lot of updates to share this time. Let me know in the comments, what was your favourite update? And don’t forget to check out those data blending templates
See you next month!
- Aurora