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In today's privacy-focused world, traditional tracking methods are becoming less effective. That's where Conversions API (CAPI) comes in.

But only 20% of marketers are looking into API-based data exchanges like CAPI to prepare for a privacy-first future.

That creates a major opportunity to outsmart your competition.


We joined forces with LinkedIn to create a Guide to LinkedIn Conversions API. It's your essential resource for understanding and implementing CAPI. 

Simply put, the LinkedIn CAPI allows you to send your valuable first-party conversion data (think demo requests, CRM updates, offline sales) directly from your systems to LinkedIn. This server-side approach means more reliable tracking, even when browser pixels fall short.


The benefits?

  • Improved measurement: Get a clearer picture of your true ROI, with an average 31% increase in attributed conversions (according to LinkedIn).
  • Enhanced targeting: Feed LinkedIn's algorithm richer, more accurate data to build higher-intent matched and predictive audiences.
  • Better optimization: Lower your cost per action (LinkedIn saw an average 20% decrease) by focusing on campaigns that genuinely drive results.
  • Privacy-resilient: Respect user privacy while still gaining crucial insights from your consented data.

How does Supermetrics fit in?

Supermetrics offers a direct integration with LinkedIn Ads, making it easy to get started with CAPI — no manual data entry or dev team required.

If you're advertising on LinkedIn, managing conversion data in CRMs or ERPs, and using Google Sheets in your workflows, our integration is designed for you.

Here’s how Supermetrics helps you leverage the LinkedIn CAPI:

  • Easy Data Mapping & Alignment: Automatically match your CRM data (from whichever CRM you use) to LinkedIn's requirements, reducing inconsistencies and eliminating missing records.
  • Seamless B2B Attribution: Connect account-level conversions to LinkedIn's individual-level tracking without complex manual workarounds.
  • Reliable Automation: Ensure consistent data formatting and structure, so your automations run smoothly without unexpected disruptions.
  • Future-Proofing: Stay ahead of LinkedIn API changes, as Supermetrics manages the integration, so your workflows don’t break.


Want to learn more? 

Our Guide to LinkedIn Conversions API shows you the strategies behind successful CAPI implementation and how Supermetrics can help you put them into action.

Download the guide to learn:

  • How CAPI works across different platforms
  • Key strategies for implementation
  • How Supermetrics simplifies the process
  • Real-world examples of CAPI success

 

Let's discuss!

We'd love to hear your thoughts and experiences:

  • Are you already using CAPI for LinkedIn or other platforms? What have been your biggest learnings or challenges?
  • How do you plan to use (or how are you currently using) your first-party data with Supermetrics to enhance your LinkedIn campaigns?


Share your insights and questions in the comments below! 😍

 

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