We are excited to announce the launch of not one, but two new early access data sources: Walmart Connect (Display) and Walmart Connect (Search)! Now you can easily connect your display and search ad data from Walmart's leading retail media platform directly to your reporting tools.
Walmart Connect (Display)
This data source allows you to bring your display ad performance data from Walmart's retail media platform directly into your reporting.
- Gain a centralized view: Get a comprehensive overview of your display advertising performance on Walmart Connect and measure the impact of your campaigns on sales.
- Track key metrics: Analyze performance using report types such as Campaign, Line item, SKU, and Creative, with granular dimensions and metrics to optimize your strategy.
- Unlock insights: Monitor the effectiveness of your display ads in influencing both online and in-store purchases and gain a deeper understanding of your ecommerce and retail performance.
Walmart Connect (Search)
And that's not all! Our new Walmart Connect (Search) data source allows you to bring your search ad performance data from Walmart's retail media platform directly into your reporting.
- Optimize your campaigns: Get a complete view of your Sponsored Products performance on Walmart.com and in the Walmart app. Track ad group, keyword, and product performance to maximize visibility and drive sales.
- Understand customer behavior: Analyze key metrics like attributed purchases, search impressions, and sales trends to understand the direct impact of your campaigns and identify best-selling products.
- Make data-driven decisions: Use various report types—including Ad group, Ad item, Keyword, and Brand—to gain granular insights that will help you fine-tune your advertising strategy and maximize ROI.
Ready to get started? Try both connectors for free!