This week, we have several data source updates. New campaign type support for TikTok Ads, and new metrics for Microsoft Advertising and Google Ads.
TikTok Ads
TikTok Ads data source now supports the GMV Max Ads campaign type. To be able to get data for GMV Max data, at least one of the GMV Max Ads fields must be included. Otherwise, GMV Max data is not fetched.
New fields added are:
- GMV Max Ads spend
- GMV Max Ads billed cost
- ROI protection compensation status
We are working on adding support for GMV Max Campaigns.
You can find all our available fields for TikTok Ads here.
Microsoft Advertising
We have added new video metrics for Microsoft Advertising:
- Video views
- View through rate
- Avg CPV
- Video views at 25%
- Video views at 50%
- Video views at 75%
- Completed video views
- Video completion rate
- Total watch time
- Avg watch time per video view
- Avg watch time per impression
You can find all our available fields for Microsoft Advertising here.
Google Ads
We have added new metrics for Google Ads:
- Unique users
- Impression frequency
Please note that these metrics have certain limitations:
- They are only available for campaigns of types Display, Video, Discovery, and App.
- Data can only be retrieved for a maximum date range of 92 days.
You can find all our available fields for Google Ads here.