Thanks to everyone who joined our September product update session! If you missed it, here are the main takeaways you should know about:
🔗 New Data Sources
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Continued expansion into first-party data and CRM/e-commerce integrations.
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Stronger push into retail media (e.g., Walmart, Instacart, eBay, Target) to meet growing demand for retail ad reporting.
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Social & paid media connectors remain a core focus, alongside email automation integrations.
📊 In-App Analytics (Beta)
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Data Explorer: a new way to quickly validate and explore your data before sending it to a BI tool or warehouse.
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Supermetrics Dashboards: ready-made templates (paid media, organic social, GA4) to help you get insights in minutes. Both are available in beta—free to test if you have an active license.
⚙️ Build on Supermetrics
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New APIs and tools that let you build custom data products, white-labeled workflows, and integrations.
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Improved developer experience with API key management, service accounts, and interactive documentation.
🤖 Agentic Roadmap
We’re building a library of AI agents to make your workflows smarter and more proactive. First up:
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Connector Agent – build missing data connectors with natural language.
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Workflow Agent – automate multi-channel workflows.
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Dashboard Agent – create dashboards tailored to your goals.
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Insights Agent – flag spikes, dips, or unusual trends.
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Alerts Agent – monitor and fix data quality issues.
💡 Want to dive deeper? You can watch the full recording here.
And as always, we’d love to hear from you. If any of these updates spark ideas, raise questions, or if you want to try something out, drop a comment here in the community or reach out to our team directly. Your feedback shapes where we go next. 💜