You've probably seen a lot about AI everywhere, right? Well, we've been working on bringing that power directly into Supermetrics to make your life easier.

We call it Supermetrics AI! 🤖

This isn't just one new tool; it's a whole set of smart features built right into the platform. This post breaks down what it is, what you can actually do with it, and how it helps solve common reporting problems.

For more information, head over to our blog and find more information on our website!

These new AI features will be rolling out across the Supermetrics Marketing Intelligence Platform. You'll start seeing these new Agents and integrations appear in your workflow as they become available!

What can Supermetrics AI actually do?

For us, Supermetrics AI is about giving you practical ways to get from data to insights, faster.

There are two main parts in the Supermetrics AI:

• Supermetrics Agents: Think of these as smart assistants built right into the platform to automate specific, time-consuming tasks.
• Supermetrics AI integrations: This lets you securely connect your trusted Supermetrics data to other AI tools you might already be using (like ChatGPT, Google Gemini, or n8n).

How you can use Supermetrics AI

This is the most important part! We want these features to solve real, everyday problems, no matter of your role, goals, or challenges.

For marketers and analysts

• Tired of building reports from scratch? The Dashboard Agent lets you use plain English to get the data you need. Just type, "Show me my Meta Ads CPC vs. Google Ads CPC for last month," and it helps build the report for you.
• Not sure why your numbers changed? Instead of digging through 10 platforms, you can ask the Insights Agent, "Why did our lead volume drop this week?" It will analyze your data for you, highlight patterns, and suggest what to look at.
• Need a new connector... like, yesterday? If you're at an agency, you know this pain! The Connector Agent guides you through building a new, secure data integration in hours (not weeks) using a simple low-code environment.

For data engineers and developers

• Want to build custom AI workflows? You can use our APIs and new MCP Server to securely feed your trusted Supermetrics data into your own AI applications or into workflow tools like n8n.
• What can you build? This is perfect for automating complex tasks like campaign budget pacing, performance monitoring, or creating custom alerts, letting your team focus on innovation instead of maintenance.
   

But... can I trust the AI?

This is a great question! We all know that AI can sometimes "hallucinate" or get things wrong. AI is only as good as the data it's trained on, and that's where Supermetrics AI is different.

• It’s built on 15 years of marketing data. Our platform processes 15% of all global ad spend, so our AI has a deep understanding of marketing metrics, how they relate, and what "good" looks like.
• It’s built for accuracy. We use a hybrid approach. This means we combine the flexibility of large language models (like the tech behind ChatGPT) with hard-coded, rules-based logic. This gives the AI guardrails to ensure the numbers are reliable and grounded in your real data.

Your top questions answered (FAQ)

Here are a few common questions we've heard:

• What are the Supermetrics Agents you mentioned? They are smart assistants for specific tasks:
  • Dashboard Agent: Builds reports from plain-text questions.
  • Insights Agent: Analyzes why your metrics changed and gives recommendations.
  • Connector Agent: Helps you build new data integrations, fast.
• Can I use this with ChatGPT or Google Gemini? Yes! Our AI integrations (using the MCP Server and APIs) let you securely connect your Supermetrics data to tools like ChatGPT, Google Gemini, Claude, and others. This means you can ask questions about your organization's marketing data right inside those tools.

• How will Supermetrics AI evolve in the future? Wait, there’s more! Supermetrics AI will continue expanding its Agents and integrations, allowing marketers and developers to build custom AI workflows and data apps on top of Supermetrics’ trusted data foundation.

This is just the beginning, and we're super excited to see what you build with it!

How could Supermetrics AI save your day?

What AI features would be most helpful for your daily work? 💡 Let us know in the comments below!