On November 13, 2025, we're adding new fields to our Facebook Insights data source as well as deprecating a number of fields.
Meta is making changes to their API and depreciating a number of fields - primarily total likes and impressions-related metrics. This will require Supermetrics to sunset some of the fields we support based on these upcoming deprecations. In addition to this, we are also adding some highly requested fields, for example, view related metrics.
We have gathered all the details to a support article: Facebook Insights field changes - November 13, 2025
The article includes a list of depreciated fields and replacements when available.
The article has special instructions for data warehouse users.
We encourage you to read through the article to make sure your queries have up-to-date data.