On January 12, 2026, we're introducing new historical limitations for certain fields and removing some attribution windows, which will also lead to certain metrics being removed.
Meta is making changes to their API and adding historical limitations, which affect unique-count fields and hourly breakdowns, as well as removing 7-day view (7d_view) and 28-day view (28d_view) attribution windows. This will impact the Supermetrics Facebook Ads data source and requires that we change or sunset some of the fields and attribution windows that we support.
We have gathered all the details to a support article: Facebook Ads: New historical limitations, attribution window and metric removals - January 12, 2026
The article includes a list of fields affected by the new 13-month historical limitation, and the fields and attribution windows to be removed.
If you have queries that have unique-count fields or hourly breakdowns, and the date range is longer than 13 months, please edit the query date range to match the new limitation.
On January 12, 2026:
- Deprecated fields and conversion windows will no longer return data.
- Queries with a date range longer than 13 months will return an error message.
The article has special instructions for data warehouse users.
We encourage you to read through the article to make sure your queries have up-to-date data.