Hi Supermetrics team,

We’d like to propose adding Ad Level dimensions for Criteo to better support more advanced reporting use cases.

In our current setup, Criteo does not expose URL parameter breakdowns. To work around this, we encode key metadata (e.g. country, campaign, source, etc.) into the Ad Name using URL parameters. This allows us to extract and parse these attributes later in Power BI for multi-dimensional reporting.

At the moment, the lack of Ad Level dimensions in Supermetrics limits our ability to access Ad Names, which are critical for this process. Having access to Ad Level data would unlock greater flexibility for organisations that rely on naming conventions or parameter encoding at the Ad level to power downstream analytics.

We believe this would significantly enhance Supermetrics’ support for Criteo integrations, particularly for customers using centralised BI systems.

Below is the link to the API: Retrieving Ads for a Specific Advertiser