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Request to add Ad Set Name to Branch Data Connection

Related products:ExcelMarketing Intelligence PlatformConnectors
  • June 9, 2025
  • 3 replies
  • 20 views

leroychoong

Would highly suggest to add Ad Set Name/Ad Group Name as an option in “Split by” as currently there’s discrepancies in my data. My event tagging and conversion events are on Branch while my cost, clicks etc. are from Meta, Google, TikTok. As there is no Ad Set Name split by option, my data doesn’t tally when using Excel formulas to tie both advertising channel with branch data. This is because my ad groups in the advertising platforms are split to different targeting or different apps (iOS App Store & Android App Store), but Branch has no ad set group options to tie those information.

3 replies

Sahra
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  • Community Moderator
  • 175 replies
  • October 14, 2025

Hi ​@leroychoong 

Thank you for submitting this idea! We understand how critical the Ad Set Name/Ad Group Name is for accurately blending Branch event data with your cost and click data from Meta, Google, and TikTok.

We've added this dimension request to our queue, and our Product Team will look into the feasibility of adding it to the Branch connector's "Split by" options.

We appreciate your valuable input! 😇


kimn
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  • Community Moderator
  • 15 replies
  • October 22, 2025
NewOpen

kimn
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  • Community Moderator
  • 15 replies
  • October 22, 2025

Thanks ​@leroychoong for the request!

I’ve this to our backlog, however, due to the current demand we can’t prioritize this request right now, but we will keep monitoring and revisit in the future if there is more interest.