Would highly suggest to add Ad Set Name/Ad Group Name as an option in “Split by” as currently there’s discrepancies in my data. My event tagging and conversion events are on Branch while my cost, clicks etc. are from Meta, Google, TikTok. As there is no Ad Set Name split by option, my data doesn’t tally when using Excel formulas to tie both advertising channel with branch data. This is because my ad groups in the advertising platforms are split to different targeting or different apps (iOS App Store & Android App Store), but Branch has no ad set group options to tie those information.
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