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New data source - MGID

Related products:Connectors
  • November 26, 2025
  • 0 replies
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TadejP

Hi team!

I’d like to request a native Supermetrics data connector for MGID, a global native advertising platform. Many advertisers, agencies, and internal analytics teams rely on Supermetrics to centralize performance data, and MGID is one of the few major ad platforms currently missing from the connector list.


At the moment, MGID reporting must be pulled via manual CSV exports or custom API scripts. This creates:

  • Additional operational overhead for teams that need to combine MGID performance with other paid media sources.

  • Delays and inconsistencies in automated dashboards (Looker Studio, Power BI, Tableau, Sheets).

  • Fragmented reporting workflows compared to other ad channels already supported in Supermetrics.

Proposed Solution
Add a native MGID connector that supports key reporting endpoints, including:

  • Campaign, source (publisher) and geo-level statistics

  • Conversions and CPA/ROAS-related metrics

  • Spend, impressions, clicks, CTR, CPC, CPM

  • Creative performance breakdown

  • Time breakdowns

  • Filters such as country, campaign category, OS, device,

Business Impact
A direct MGID connector would:

  • Streamline analytics and reduce manual work for performance marketers.

  • Improve accuracy and freshness of dashboards used for optimization.

  • Support agencies and brands that run MGID as part of their multi-channel budgets.

  • Strengthen Supermetrics’ coverage of native advertising platforms.

Additional Notes
MGID has a stable reporting API and is willing to support / document any integration needs. Happy to provide API references or act as a contact point if needed. 
https://help.mgid.com/api-advertisers

 

Thank you!