Skip to main content
Open

Google Ads - Video Metric / Avg. watch time per impression

Related products:Looker StudioConnectors
  • December 22, 2025
  • 2 replies
  • 26 views
gurdenizk

Hello,

We would like to request that the “Average watch time per impression” metric be made available in the Google Ads connector.

This metric measures the average amount of time a user spends watching a video ad per impression and is very valuable for branding and YouTube performance analysis, especially when evaluating attention and creative effectiveness.

Currently, this metric is available in Google Ads but does not seem to be accessible via Supermetrics. Having this field would significantly improve video performance reporting in tools like Looker Studio and Google Sheets.

Is there any plan to support this metric, or is there an alternative field you would recommend for the same insight?

2 replies

Micah
Forum|alt.badge.img
  • Micah
  • January 15, 2026
New→Open
Micah
Forum|alt.badge.img
  • Micah
  • January 15, 2026

Hi,

Thank you for your request!

This field looks to be available only with v22 of the API. We intend to upgrade to v22 next quarter, after which we should be able to add this.

I’ve added this to our Product backlog, but at this stage we are unable to give any commitments or timelines of when we may be able to add this metrics.

Thank you,

Micah

Terms & ConditionsCookie settingsAccessibility statement