Hi there,
it would be awesome if you could add the field “Views” for Facebook Insights, similar to Instagram Insights as well because Facebook is currently switching from impressions to views. See e.g. this link: https://hellopartner.com/2024/11/19/meta-introduces-views-metric-replacing-impressions-across-platforms/#:~:text=Unlike%20impressions%2C%20which%20counted%20unique,numbers%20for%20non%2Dvideo%20formats
Thanks in advance! 😊
Thomas
Thank you for the request!
At this time, the Insights API does not yet support the “Views” metric. We’re keeping an eye out for it though and will update the Facebook Insights data source once the API does provide it.
Thank you,
Jessica
Requesting this one as well😁
A little update:
Meta has updated the API at some point in the recent past, as the field will be required for their upcoming changes to retire impressions and page fans. More information about the changes they are making can be found here.
We will be working to add Views to the Facebook Insights data source as soon as possible so folks can start to be prepared for the other changes to impressions and page fans. More information will be coming soon about our approach to the retirements as well.
We’ll update this once Views is available.
Jessica
We should now support “Post views” and “Page media views" 🎉
Please also see our support article that covers all the changes and updates being done for the upcoming November 15th deprecations as these are replacements for impressions:
https://docs.supermetrics.com/docs/facebook-insights-field-changes-november-13-2025-1
Thank you,
Jessica
Awesome! Thanks a lot for the information and push!
Best,
Thomas
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