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Adding Instagram Profile Visit in Facebook Ads

  • August 22, 2025
  • 3 replies
  • 90 views
socialmedia_olr

Hi,

 

I’m currently exploring Facebook Ads metrics through the Supermetrics API and trying to find a metric related to Instagram Profile Visits. However, I couldn’t find any direct match. The closest one I found is “Unique Instagram Profile Engagement”, which appears to be deprecated.

 

In the native Meta Ads Manager, this metric — Instagram Profile Visits — still appears and is actively used in campaign results (see attached screenshot for reference).

 

 

It would be very helpful if this metric could be made available in the Facebook Ads connector on Supermetrics. This would allow more accurate reporting and attribution, especially for Instagram-focused campaigns.

 

Please consider supporting this metric in future releases 🙏

Thank you for your help!

3 replies

meigan
  • meigan
  • Newbie
  • September 25, 2025

I have run into the same issue and hope this gets added in soon!

 

    jessiebrock
    Forum|alt.badge.img+1
    • jessiebrock
    • Community Moderator
    • October 7, 2025

    Thanks for the request!

    I checked and sadly the Marketing Insights API doesn’t yet appear to support this. This is pretty common though that companies will add new features to the UI first, and then add them to the API later. 

    We’ll keep an eye out to see if Meta does add the capability to the API in the future and add it then.

     

    Thank you,
    Jessica

    A
    • Anonymous
    • October 14, 2025
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