Today, Supermetrics’ data blending works great for bringing together similar sources, like paid media channels, using union operations. But things get trickier when you want to include conversion data from platforms like Google Analytics or Shopify. That’s why we’re working on a major update to data blending!

With the new join operations, you’ll be able to seamlessly combine data from Google Analytics 4, Shopify, Salesforce, and your marketing campaigns. This means richer insights, like tracking conversion attribution across all your platforms.

Reporting use case example: Last-click-attribution report with blended Facebook, Google Ads, and TikTok Ads data joined with Google Analytics conversions on Campaign name.

We’re now looking for beta testers to test Join operations while in early access. If you’re interested in getting early access to the feature and helping us improve it, let us know in the comments section below.