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Hey @Edward 👋🏼

My ask for this session would be to share concrete success stories with AI in marketing. I feel that there’s a lot of hype around AI, but I’m excited to hear about cases where AI has helped marketers to do things that they wouldn’t have been able to do without it. And of course, if the Supermetrics marketing team has any cool cases of their own, I’d be happy to hear! 🙌

Uhh, nice @Senni! I bet @evankaeding would have some hot takes on this from his experiences working with our customers, getting out in the field at events, and being in Cannes etc.

Oh this is going to be a great session @Edward I have somewhat a challenging question. If you can make up one metric to measure marketing, what would it be, and how would you calculate it?

I’m thinking how SEO platforms have metrics like ‘Domain authority’ or ‘Keyword difficulty’ like I wouldn’t rely on those 100% to make decisions but they’re good reference point.

Oh my, we could do a whole episode on that one question I think @joy.huynh It would definitely stir up a good debate!

I have a question on managing LinkedIn Page content for your company.

Specifically, in a Finnish perspective. If the page has been posting in Finnish for while and now wants to cater to both Finnish speaking audience and English speaking audience with content in both languages.

Which is the better approach:

1. to just posting in both languages in the same page?
2. Have 2 sperate LinkedIn Pages for Finnish and English content?
   
   Do you have specific stats on which strategy does well with respect to engagement and by how much? Also if we choose the first option, how much does the non primary language ( the content being posted in a new language) take a hit in terms of engagement?

FYI: I found that LinkedIn does not have Finnish as a language option to post content in. And we have been posting in Finnish so far (but the internal language settings in LinkedIn has been English).

Indeed I do! In fact I’ve referenced a few of them in my post recapping the Cannes Lions festival here: 

• Supermetrics 2024 Cannes Recap 🌴