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Community Newsletter - July 2025

1 day ago

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SahraCommunity Moderator

Community Newsletter - July 2025

📢 What’s Happening in the Community! Catch Up on Product Updates!Missed our June 18 Product Updates Webinar? No problem! The recording is now available. Tea Korpi (Product Marketing) and Valter Andersson (Director of Product) walk you through our Q1-Q3 innovations and hint at what’s coming next.In the video, you’ll: See new features that simplify your marketing data. Get a peek at upcoming releases for a competitive edge. Learn how to get early beta access. We covered new connectors, platform updates (Data Explorer, Dashboards, Guided Onboarding, Workspaces), and more! 🔥 Hot Topics Here’s what got the community talking: LinkedIn Ads: New RAR Metrics: Exciting news! Revenue Attribution (RAR) metrics are now available for LinkedIn Ads. Switch to the New Google BigQuery Data Source: We recommend upgrading for an improved experience. Early Access Connectors: Shopee, Amplitude, and Vibe data sources are now available in early access! 💡 Latest Member IdeasWe love hearing your ide

agustonetNewbie

Issues with Instagram Insights Reels View

Hello all, Any of you have been experiencing issues when you try to run a query in Instagram Insights for Views and filter by product type REELS? It gives me zero results even if I have thousands of reel interactions and you can see the video has million of video views. Thanks!

Supermetrics for Excel with PowerQuery

Hello,is it possible to run a supermetrics query directly with PowerQuery inside of Excel? It seems I can only return the query results to an Excel sheet but not into PowerQuery. But maybe there is a workaround?Thanks!Matthias

elizavetaNewbie

Previous data about total Instagram followersNew

I noticed that Instagram Followers metric is a static number which shows just the current number of followers. However, it would be useful to have a trend as well to see how the number of followers was changing over time (for example, like in Facebook Insights). Is it possible to add this data?

0

AuroraCommunity Moderator

What's new at Supermetrics in July 2025

Happy July! ☀We’re back with another exciting update to help you unlock more from your marketing data.Navigate this post:Marketing Intelligence Platform Customer story of the Month: VodafoneZiggo Summer reads: Must-read content this month! Podcast of the Month Upcoming events Community updates New early-access connectors New reporting templates🤔 Are you getting the most from your marketing data?You're already bringing your data together with Supermetrics — that's a smart move! But what if you could do even more, right inside Supermetrics?We know that shaping and organizing your data to fit your needs can be a headache. That's why we've simplified things in the Marketing Intelligence Platform.Imagine combining data from all your channels, applying your own rules, and standardizing naming conventions across campaigns—all in a visual editor. You can:Transform and combine your data without any coding. Build custom datasets that show your marketing efforts. Avoid bottlenecks and act on ins

tibormartiniNewbie

Google Sheets: Flexible Table HeaderNew

At the moment, Google Sheets Connector supports only the first row as headers. In some sheets the table header is in row 2 or below. It would be great if you could set the table header to other rows than row 1.

1

TDENewbie

Data visualization

Issue with Report

Hi there, I am having trouble How do we get the arrow on the actual view, it’s only showing up the edit. See images. Thanks, Nicki

kfgmarketingNewbie

Data Management

Looker studio for GA4

We have just recently subscribed and setup our GA4. Under the Campaign Performance tab, we are not able to see conversions. Maybe because it is now called events? We are not technical people and have little to zero background on GA4 and Looker.

RG2025Newbie

Ask the Community

Exporting Cohort Data from Appslfyer

Hello,Would like to understand how can we pull the Cohort data into Supermetrics from Appsflyer. This is basically to calculate the ROAS and LTV for D3, D7, D28 etc for better campaign management.

datpham27Newbie

Request for Hubspot new metric - Marketing Email - Reply Rate / Reply CountNew

I'd like to request the addition of two new metrics for the HubSpot connector: Marketing Email Reply Count and Marketing Email Reply Rate. These would provide valuable insight into recipient engagement beyond opens and clicks, helping us better assess the effectiveness of our campaigns. Suggested Metrics: Reply Count – The total number of replies received for a specific marketing email. Reply Rate – The percentage of recipients who replied These metrics would be especially useful for analyzing reply-driven campaigns and measuring audience interaction more accurately, helping to guide optimization efforts across campaigns.

1

agustonetNewbie

Issues with Instagram Insights Reels View

Hello all, Any of you have been experiencing issues when you try to run a query in Instagram Insights for Views and filter by product type REELS? It gives me zero results even if I have thousands of reel interactions and you can see the video has million of video views. Thanks!

Supermetrics for Excel with PowerQuery

Hello,is it possible to run a supermetrics query directly with PowerQuery inside of Excel? It seems I can only return the query results to an Excel sheet but not into PowerQuery. But maybe there is a workaround?Thanks!Matthias

TDENewbie

Data visualization

Issue with Report

Hi there, I am having trouble How do we get the arrow on the actual view, it’s only showing up the edit. See images. Thanks, Nicki

kfgmarketingNewbie

Data Management

Looker studio for GA4

We have just recently subscribed and setup our GA4. Under the Campaign Performance tab, we are not able to see conversions. Maybe because it is now called events? We are not technical people and have little to zero background on GA4 and Looker.

RG2025Newbie

Ask the Community

Exporting Cohort Data from Appslfyer

Hello,Would like to understand how can we pull the Cohort data into Supermetrics from Appsflyer. This is basically to calculate the ROAS and LTV for D3, D7, D28 etc for better campaign management.

Ask the Community

Filter queries by network type on Google Ads

I swear I had this working, and now all of a sudden now I can’t get it to work.I have google ads for video, display, and search. How do I pull a query for only Search etc? I did the network type (with and without search partners) and tried “contains” or “matches regex” etc and can’t get the query to pull. It will just keep giving me an error

superuserNewbie

Ask the Community

Google Ads API asset_group_asset

Hi,I’m wanting to query for asset_group_asset in Google Sheets. Is there a way to do this today, or any plan to add this capability? More info here: https://developers.google.com/google-ads/api/performance-max/reporting#asset_performancety

AaronNewbie

Data Management

Displaying Non-Added AND Non-Excluded Search Terms into Pivot Table within the Looker Studio

Currently, I always create the following manually: I download all keywords that are neither excluded nor added to an ad group and then create a pivot table to display all search terms with more than X clicks. The pivot table is therefore relevant because search terms are only displayed once - Google usually displays them more than once.Can I do this automatically via Supermetrics in looker studio? So far, I have only found “Matched Search Terms” in Supermetrics, which are exactly the search terms I don't want.

kinlovettNewbie

Data visualization

Paid vs Organic YouTube Video Impressions

How do you pull Organic YouTube impressions vs Paid YouTube impressions at the individual video level? I’m looking to use Supermetrics to accomplish this in Looker

marketerroseNewbie

Data visualization

Looker Studio LinkedIn Data Unavailable

When I enter a 11 months period (example: July 1, 2024 to May 31, 2025), the data for LinkedIn is empty. I know that LinkedIn company pages can only fetch data from within the last 12 months. But this is less. Can someone guide me? Thanks in advance!

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